Prof. Theuns is the Executive Director at TWIMS. He is also the Head (Chair) of Research, sponsored by CFAO. In addition to supervising PhD and MBA students, Theuns is responsible for developing TWIMS into Africa’s foremost manufacturing business education institution and assumes primary responsibility for the academic leadership of TWIMS. He is responsible for developing deep and sustainable relationships with public and private manufacturing stakeholders in South Africa and more broadly.

He is also an adjunct faculty member at the Gordon Institute of Business Science (GIBS) as a Full Professor. He has been a visiting professor at Helsinki School of Business (HELBUS) from 2014 until now. Theuns has a PhD in the field of strategic management and a master’s in commerce in the field of marketing strategy from Potchefstroom University.

Theuns has over 30 years of experience as an academic. He has fulfilled many managerial positions as dean, executive director and head of business school at public and private institutions. He has authored more than 100 academic peer-reviewed research publications and supervised over 60 master's and doctoral students. He has corporate experience as a strategy analyst and strategy manager at Sasol.

Prof Pelser has been privileged to coach senior leaders across various industries, leveraging his extensive experience to guide executives through complex business challenges and leadership development.